Recently I shared a bit of my personal story with both of our local affiliates within the state (10 Tips To Success). I wasn’t sure what I had to offer as a photographer. There are so many amazing mentors, speakers, and teachers out there. I felt as if I couldn’t bring anything new to the table, so to speak.
Somehow, with a little encouragement from a fellow photographer, I decided I could make it more personal and share how I moved to a new state and struggled to start my photography business over.
I definitely thought it was going to be an easy move because I was moving from a small town of approximately 16,000 to a metro area that is close to a million. However, I soon realized I was like a needle in a haystack comparatively speaking.
In this blog post, I will share some basic tips that I used to help move my business in a direction that’s made me the most successful I’ve ever been during my photography career so far.
What Does It Take?
Becoming a successful photographer involves more than just mastering the technical aspects of photography.
It also requires building a strong network, specializing in a specific genre, managing finances effectively, and continuously investing in personal growth.
In this blog post, we will explore five essential tips to help you become a more successful photographer.
Let's Dive In
1. Join Local Networking Groups:
One of the best ways to expand your reach and connect with potential clients and like-minded individuals is by joining local networking groups.
Consider becoming a member of your local chamber of commerce, as well as relevant Facebook groups where your potential clients might be.
Networking allows you to gain referrals and build relationships within your community that can lead to valuable collaborations and opportunities.
2. Engage with Photography Affiliates:
Getting actively involved in local and state photography affiliates can significantly benefit your career.
Those organizations for me are, at the local level, Professional Photographers of Middle Tennessee and the state-level Tennessee Professional Photographers Association.
These affiliations provide access to workshops, seminars, competitions, and networking events tailored specifically for photographers.
By participating in these activities, you can enhance your skills, gain exposure, and build credibility within the industry.
3. Specialize in a Genre:
While it's important to have a solid foundation in various photography genres, narrowing down your focus can lead to specialization and mastery.
Choose a genre that resonates with you and aligns with your strengths and interests. For me, that was boudoir and headshot photography.
This can allow you to develop a distinct style and build a reputation as an expert in that area. Specialization often attracts clients seeking specific services, enabling you to stand out in a crowded market.
4. Implement Profit First Methodology:
Running a successful photography business involves more than capturing stunning images; it requires effective financial management.
The book "Profit First" by Mike Michalowicz offers valuable insights into organizing and managing your finances as a small business owner.
Implementing the Profit First methodology can help you allocate funds for expenses, profit, taxes, and owner's pay.
By prioritizing profit, you create a financially sustainable photography business that can thrive and grow over time.
5. Join a Tailored Mastermind Class:
Investing in your personal and professional growth is crucial for long-term success.
Consider joining a mastermind class specifically tailored to your photography genre. These classes provide a supportive community of fellow photographers and mentors who can guide you and offer valuable insights.
Mastermind classes often involve regular meetings, discussions, and educational resources, helping you refine your skills, overcome challenges, and take your business to the next level.
Remember, investing in yourself is an investment in your photography career.
In conclusion, becoming a more successful photographer involves a combination of technical skills, networking, specialization, financial management, and continuous personal growth.
Find out what the next 5 Tips To Success are in Part 2, coming soon. But for now, remember, building a thriving photography business takes time, dedication, and a commitment to continuously learning and improving your craft.
About the Author:
Angela Seats of Boudoir Nashville by Angela's Photography has been in the Nashville area since 2017. She fell in love with the art of boudoir photography in 2019. Since then she's helped hundreds of women feel more empowered to love themselves and walk away more confident than they thought possible.
Angela has her Photographic Craftsman Degree and is a Certified Professional Photographer with the Professional Photographers of America (PPA member since 2007) and a member of her state and local affiliates, TNPPA and PPMT. She has been President of PPMT and is currently on the board of TNPPA.
Angela is serving her third year as a council member for the board of the PPA. She belongs to her local chamber of commerce and a local networking group. Angela is based in Mt Juliet, TN.
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